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Sunday, November 22, 2009

Newsweek finds Sarah Palin the perfect 2012 running mate

The man in me will do nearly any task,

And as for compensation, there's little he would ask.
Take a woman like you
To get through to the man in me.

Sarah Palin is hot. Her approval numbers are up nearly 10 points, sales of her autobiography, Going Rogue, topped 300,000 on its first day of release, and any show she has appeared on in the last week has experienced a guaranteed ratings spike.

And then there’s this week’s cover of Newsweek

Appearing a tight thermal-fit, half-zip red running top and equally firm-fitting black running shorts, Palin came across as the perfect running mate. If, that is, she were running an Alaskan 10K instead of taking a lap around the country to test out her presidential prospects for 2012.

Taken from an August 2009 issue of Runner’s World, the picture was one of seven taken of the then-Alaskan governor for the magazine’s popular “I’m a Runner” series. Ironically, the photo Newsweek chose for their Palin cover story wasn’t even the one used in Runner’s World.

Technically, it shouldn’t have graced the cover of Newsweek, either, since it has subsequently been reported that all the photos taken that day are still under a one-year embargo.

But how Newsweek got the photo of the leggy former Alaskan legislator is hardly the point (according to the newsweekly, it was provided by the photographer’s stock agent without Runner World’s knowledge or approval). The fact they used a photo that could have just as easily appeared on the cover of Playboy is the real issue here.

[Writer’s aside: Maybe it’s still not too late for you to snag the rights, Hef? A picture of a scantily clad Palin standing next to a disheveled American flag draped suggestively over a chair would make a wonderful companion piece on the newsstand when estranged, almost-son-in-law Levi Johnston appears on the cover of Playgirl next month.]

One can understand how Palin might be a tad up in arms about the selection of the picture. “The choice of photo for the cover of this week’s Newsweek is unfortunate,” Palin wrote on her Facebook page. “When it comes to Sarah Palin, this ‘news’ magazine has relished focusing on the irrelevant rather than the relevant.”

Aside from the annoying, increasingly recurring habit of referring to herself in the third person, Palin has a point. As Palin went on to emphasize, the Runner’s World profile was taken to promote health and physical fitness, not her fitness for public office. The headline the editors chose to juxtapose against Palin’s pinup shot didn’t help matters much either.

“How Do You Solve a Problem Like Sarah?” suggests Palin is, in fact, a problem. And while her reemergence on the political scene has certainly forced the pundits to take sides, the majority of Middle America could care less that Palin has hopped back on the political treadmill.

And while Palin’s personal popularity is on the rise as Obama’s job performance ratings are steadily declining, things might change if Newsweek were to put the shot of a bare-chested Obama that was taken last summer on the cover. But until that happens, it only makes sense that when it comes to the poll dance, Palin wins.

This isn’t the first time Sarah Palin and the Right have taken issue with a Newsweek cover. During the height of the 2008 presidential campaign, Palin was placed on the cover of the popular newsweekly. It wasn’t, however, her finely-toned body that was at the center of the debate. It was her face.

The tightly-cropped photo highlighted every unwanted facial hair, every pore, every wrinkle, and—gasp!!—a few gray hairs.

Yes, the Newsweek article was little more than a series of cheap Palin potshots, but the Right’s indignation of Newsweek’s calling attention to Palin’s literal and symbolic imperfections were, much like the facial features the photo accentuated, woefully exaggerated.

This week’s Newsweek cover has a remarkably similar stridency: “How Do You Solve a Problem Like Sarah?”

The fact both articles were written by the editor, Jon Meacham, accounts for the consistency. But when asked about the selection of photo, Meacham defended the decision saying it was “the most interesting image available.”

Interesting to whom, Jon, conservative white males who have grown tired of pants suits, patent leather shoes and perfectly quaffed hairdos that hearken back to the glorious 80s?

Truth be told, it’s hard to blame Meacham and higher-ups at Newsweek for selecting a picture that portrays Palin as doe-eyed sexpot. After all, we all know sex sells.

As for Palin’s ‘outrage’ over being marginalized by her sexuality, she ought to be thanking the editors at Newsweek, not maligning them. At the end of the day, Newsweek and Palin are in the same business— this week anyway. Both need to push product. Newsweek’s circulation is in a virtual freefall; Palin has a new book to flack.

And Palin must know how hot she looks in that tight thermal-fit, half-zip red running top since she apparently pulled it out of mothballs for the cover of Going Rogue

But, oh, what a wonderful feeling
Just to know that you are near,
Sets my a heart a-reeling
From my toes up to my ears.


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